Business & Branding
#BrandStrategy #MarketPosition #ValueCreation #Storytelling
Every enduring business is built on a brand that stands for something larger than its products. The companies that dominate markets are the ones that articulate a clear vision, deliver on their promises and evolve without losing their identity.
637 Articles
Business & Branding
The Power of Patience: Gap Inc.’s Second Mover Advantage
In Fortune 500 boardrooms, executives feel pressure to act on AI. They consider options such as launching a chatbot, launching a pilot program or announcing an AI initiative. The urgency has become the norm in recent years, but it has also become a problem. The data reveal a sobering story. According to Gartner, at least […]
Business & Branding
What is Innovation in Business? Types, Tips and Ideas
Business & Branding
5 Strategies Customer Service Teams Use to Build Lifelong Loyalty
Business & Branding
How to Use a Circular Economy Mindset as a Competitive Advantage in Business
Business & Branding
What Scotch’s Most Decorated Woman Can Teach Us About Changing an Industry
Business & Branding
How Decentralized Organizational Structures Are Taking Shape
Business & Branding
The Importance of Soft Skills for Business Success
Business & Branding
Is Your Brand Missing… a Mascot?
Business & Branding
Nobel Prize Winners Show How Innovation Builds on the Lessons of the Past
Business & Branding
How to Write Your Own Personal Brand Statement
Business & Branding
Matt Ebert’s Legacy: Building More Than a Billion-Dollar Business
Business & Branding
Transforming Corporate Giving With Sustainable Impact
Business & Branding
How to Maximize Your ROI in Networking at In-Person Conferences
Business & Branding
What Is Venture Capital Funding? Complete Guide to VC Funding
Business & Branding
How to Write a Keynote Speech That Captivates and Inspires
Business & Branding
What Is a Positioning Statement? Why It Matters—and How to Write Yours
Business & Branding
